Course curriculum

  • 1

    Course Starts Here

    • Start Here - Set, Ready, Go!
  • 2

    Module 1 - The Foundation of Fearless Sales and Marketing

    • Module 1 - Workbook

    • M1 - Session 1 - Understanding the Relationship Between Marketing, Sales and the Customer

    • M1 - Session 2 - The Buyer’s Journey Leads the PATH™

    • M1 - Session 3 - The Sales Cycle

    • M1 - Session 4 - The Marketing Funnel

    • M1 - Session 5 - Let’s Put It All Together
  • 3

    Module 2 - The PREPARATION Phase

    • Module 2 - Workbook

    • M2 - Session 1 - Introduction To The Path of Selling™

    • M2 - Session 2 - It’s All About You and Your Team!

    • M2 - Session 3 - It’s All About Your Product/Service!

    • M2 - Session 4 - It’s All About Your Customer!

    • M2 - Session 5 - It’s All About Your Market!

    • M2 - Session 6 - Goals Are the Foundation of the Sales & Marketing Plan!
  • 4

    Module 3 - The ACTION Phase

    • Module 3 - Workbook

    • M3 - Session 1 - Introduction to the ACTION Phase

    • M3 - Session 2 - Prospecting Part 1: The Key to Growing Your Sales Pipeline

    • M3 - Session 2 - Prospecting Part 2: Your List

    • M3 - Session 2 - Prospecting Part 3: Your Message

    • M3 - Session 2 - Prospecting Part 4: The 4-Step Prospecting Process

    • M3 - Session 3 - The Discovery Process Part 1: Questions are the Answer

    • M3 - Session 3 - The Discovery Process Part 2: Your Customer’s Buying Style Matters

    • M3 - Session 4 - The Negotiating Process Part 1: The Truth About the Negotiation Process

    • M3 - Session 4 - The Negotiating Process Part 2: Objections Bring Opportunities

    • M3 - Session 4 - The Negotiating Process Part 3: The Agreement

    • M3 - Session 5 - Closing The Sale

    • M3 - Session 6 - Delivery / Fulfilment
  • 5

    Module 4 - The TRUE© Phase

    • Module 4 - Workbook

    • M 4 - Session 1- Introduction to the TRUE© Phase

    • M4 - Session 2 - The TRUE© Power of Testimonials

    • M4 - Session 3 - The TRUE© Power of Referrals

    • M4 - Session 4 - The TRUE© Power of the Upsell

    • M4 - Session 5 - The TRUE© Power of Expansion
  • 6

    Module 5 - The HISTORY Phase

    • Module 5 - Workbook

    • M5 - Session 1 - Introduction to the History Phase

    • M5 - Session 2 - Acknowledge the Present

    • M5 - Session 3 - Create Your Future